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Italian Fashion History

The period after 11 century was the development and the domination of the Italian fashion. Great Italian artists such as Leonardo da Vinci is one of their masterpieces. The Italian fashion was also influenced by the art in this period. Much attention has been paid for the extravagant clothes. Complex ways have been created with intricate designs. As the modern way, not a wealthy merchant would wear clothes out of fashion.

There was an increased consumption of highly fashionable fabrics with a greater emphasis on the quality of the tissue. Demand high quality cloth material for the manufacture of thin materials resulted.

The fabrics were worn, pattern and had extremely expensive clothing materials such as velvet and brocade. The men clothes were short and broad with long robes decorated with ribbons and jewels. Elaborate hats in various shapes matched their costumes.

The Gothic style was simple and popular kind in Italy and influenced by the Italian fashion. The dominance of the Spanish fashion, led to the decline of Italian fashion. For centuries, Italian fashion into the world of fashion gone.

Post World War II, Italy exported fashion accessory items and leather goods. It was the work of Giovan Battista Giorgini, Florentine businessman who tried to Italy to bring in the global fashion world.

There was revival of the Italian fashion on February 25, 1951 when Giovan Battista Giorgini held a fashion show in Florence. Giorgini, taking into account the international audience threw an extravagant party at his villa. The models were noble men and women, the flamboyant Italian clothes wore in the ballroom. Giorgini wanted to show that these expensive clothes are worn by many influential people with ease. The fashion show was an overnight success. In July 1952 Giorgini has been re-organized a fashion show with names such as Capucci, Valentino and Armani, an immediate success.

By 1970, fashion was mainly for the rich and famous. With changes in time, focusing the Italian fashion and designed for ordinary people cloths.

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